Marcel's Mindweeds

• Director Content at Truvo
• Board Member at Friends4Change – Club of Budapest
• Owner & Creactivist (Twitter: @Marcel_InCircle) at InCircle

Past

• Managing Partner at Werkplekindex (WPI, Workplace Index)
• Global e-Channel Manager a.i. at Fortis Intertrust
• New Media Specialist a.i. at NautaDutilh NV

• New Media Specialist Marketing & Communications at NautaDutilh NV
• Marketing & Communications Manager a.i. at ArtWork Websites & Intranet
• Manager Content Management Department at ATCB
• Content Manager at BOL.COM
• Internet Specialist at Sony Netherlands
  

Education

• NLP institute
• Fontys Hogescholen
• Universiteit Maastricht

• College Sittard

Marcel Cramer’s Summary

Born in May, 1972.

Got hooked on internet somewhere in 1995, almost instantaneously. Wishing that I could make a living somewhere between marketing & communications, digital media and of course internet. And so…

I started my first Internet related job at Sony Netherlands in 1997. Now, many years later, I run InCircle, an agency specializing in online media and interactive marketing & communications, based in Utrecht.

Strengths are innovative thinking, being able to bridge disciplines, strong in consultancy, analytical and clear about processes and how to get where you want to go. Marketing, communications, new concepts and inter(net)activity are my favorite subjects.

I look forward to get to know like minded spirits who are inventive, hard working, honest and fun!

Greetings,
Marcel

Twitter: @Marcel_InCircle
Skype: marcel_incircle

Marcel Cramer’s Specialties:

- Interactive Marketing & Communications
- Digital media development
- Online & social media
- E-channel management
- eBusiness development
- General / operational management
- Concept development
- Supplier management
- Content management

Marcel Cramer’s Experience

• Director Content

  Truvo

  (Privately Held; Marketing and Advertising industry)

  June 2009 — Present (1 year 2 months)

  Truvo: Excellence in Local Search & Advertising. Truvo is the company which helps consumers find the products and services they need in their local community. Truvo provides efficient local search and advertising through a comprehensive range of print, online, telephone and mobile channels.

  As Content Director I am, amongst other key deliverables, responsible for defining/refining the [end to end] Content strategy for Truvo online, developing and maintaining a roadmap of content initiatives for a multi-platform/device strategy.

  http://www.truvo.com

• Board Member

  Friends4Change – Club of Budapest

  (Non-Profit Organization Management industry)

  November 2008 — Present (1 year 9 months)

  The global Club of Budapest is an informal international association dedicated to developing a new way of thinking and a new ethics that will help resolve the social, political, economic, and ecological challenges of the 21st century. With its roster of internationally renowned members the Club initiates a dialogue between different belief systems and world views in order to co-create and develop effective strategies for responsible and sustainable action with a global focus.

  http://www.clubofbudapest.org

• Owner & Creactivist (Twitter: @Marcel_InCircle)

  InCircle

  (Online Media industry)

  January 2004 — Present (6 years 7 months)

  Expert fields:
  - Interactive Marketing & Communications
  - Digital media
  - Content management
  - eBusiness
  - Concept design
  - Strategic consultancy
  - Project management

• Managing Partner

  Werkplekindex (WPI, Workplace Index)

  (Consumer Services industry)

  January 2008 — December 2009 (2 years )

  WPI is all about ‘employer quality’, ‘working environment’ and more…

  We are working hard on starting up this company and we plan to go live somewhere in the beginning of next year.

  Want to know more? Please contact me.

  Twitter: @Marcel_InCircle
  Skype: marcel_incircle

• Global e-Channel Manager a.i.

  Fortis Intertrust

  (Public Company; 1001-5000 employees; Banking industry)

  June 2007 — December 2008 (1 year 7 months)

  Development and management of Fortis Intertrust marketing & communications activities through global e-channels. Strategy, processes, channels, context and content. Working for Global Marketing & Communications.

• New Media Specialist a.i.

  NautaDutilh NV

  (Privately Held; 501-1000 employees; Law Practice industry)

  August 2006 — September 2007 (1 year 2 months)

  Responsible for media development
  Project: brand positioning.
  - Content management
  - Web development
  - Design (visual / interaction)
  - Business development support
  - Rich media
  - Business – IT alignment
  - Project management

• New Media Specialist Marketing & Communications

  NautaDutilh NV

  (Privately Held; 501-1000 employees; Law Practice industry)

  November 2004 — August 2006 (1 year 10 months)

  Responsible for new media development:
  - Content management
  - CRM
  - Web development
  - Design (visual / interaction)
  - Business development support
  - Rich media
  - Business – IT alignment
  - Project management

• Marketing & Communications Manager a.i.

  ArtWork Websites & Intranet

  (Privately Held; 1-10 employees; Internet industry)

  June 2004 — November 2004 (6 months)

  Head of marketing & communications.
  Area’s:
  - Webdesign
  - Intranet
  - Content Management systems
  Responsible for all marketing & communications activities + product management

• Manager Content Management Department

  ATCB

  (Non-Profit; 51-200 employees; Internet industry)

  November 2001 — May 2004 (2 years 7 months)

  Department Manager
  Expertise:
  - Enterprise content management
  - CRM
  - Process & project development
  - e-Business development
  - People management
  - e-marketing strategies

• Content Manager

  BOL.COM

  (Privately Held; 51-200 employees; Internet industry)

  May 2000 — November 2001 (1 year 7 months)

  Content & Database Management.
  - Content management
  - Fullfillment development
  - Marketing / Product Management & IT alignment
  - Project management
  - Database development coordinator
  - Web development (functional)

• Internet Specialist

  Sony Netherlands

  (Public Company; 1001-5000 employees; Consumer Electronics industry)

  May 1998 — May 2000 (2 years 1 month)

  - Content Creation
  - e-Customer Service
  - Internet development
  - Customer interaction