(Nederlands) Vreemde vogel
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What to measure?
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Seen sites
On Monday I always take some time to read reviews. Just read a review on what some experts consider to be a better website. I think it is a bit strange to give people the label ‘expert’ that easily, but ok. After seeing some sites that I myself do not find very new or extremely good I saw one that I think is strong because of the simplicity. Visa combines Flickr with ‘responsabillity’ in a nice and simple way. Click here to see the site.
Angry customers
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Got Skittled
Not so many posts before this one I wrote about the Skittles stunt with the widget and Twitters search page on Skittles.com. They really did surprise the world with their social media approach. It resulted in huge worldwide exposure and it is trend setting in my opinion.
It got me thinking. What is going to happen with authentic ways of marketing with this kind of exposure on the rise? I can imagine that a lot of organisations that are making money of more contemporary wasy of marketing and advertising will have to make a very big transition in order to get with the program in time. Next to these changing environments there will be completely new ways of marketing that will prove to be very competative.
Because of this I started an initiative called Twitvertising whch will be developed over the coming months. It is supposed to assist organisations and people with responsible marketing through social media. It is still in the very early baby step stage. If you feel you can help, or if you have any ideas on the subject, please let me know!
Statistics
Are statistics behind social media important? We think they are. It is exciting to see several known and less known social media find their way in the internet and we will just have to wait and see what happens when someone starts shaking the tree.
Nevertheless it is very important to create more insight in social media starting now! How are media used? By which groups? In which markets? Where can we measure succes? Where do people stop? What does it mean for organisations? And so on…
To measure is to know are Kelvin’s famous words and they could not be more true in this case. Without the correct background information organisations and people that use social media will merely be driven by ‘the new’ in new media and not because of the possibillities it offers for their target groups. We will build a solid basis for social media, the backgrounds and effects. With this we hope to provide the different user groups information that can help make the right choices.
LBA
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