Marcel's Mindweeds

Not to long ago a meeting was organized by the foundation Copyright & New Media at Seats2Meet in Utrecht. About Creative Commons, intellectual property, a subject that I am very much interested in. I will try to do my very best to publish news on this subject on a regular bases because I feel it is important to all you content producers out there.

Facebook about ownership and ‘user data’.
We do not own user data, the users do. This was told by Mr. Zuckerberg (CEO) in the conference call held today. Facebook and it’s Terms of Service became subject to a fierce discussion the last month because of the adaptations they had made. These changes resulted in Facebook being allowed to keep user generated content in their databases for eternity and they could use it when they want, even if a user had deleted his or her account.

This forced Facebook to act quickly. They introduced the ‘Draft Principles and Statement of Rights and Responsibilities For User Review, Comment and Vote’. An initiative that ‘promises’ users that the issue on intellectual property is tackled and that they intend to keep users in the loop on further developments in this area.

A good example of intellectual property problems that even makes giants like Facebook trip over. I am looking into the subject myself as well. It does take up some time but it is worth to find out!

Want to know more on the subject? Check the following links:
De ‘Draft’ van Facebook zoals genoemd in het bericht.
Creative Commons
Stichting Copyright & Nieuwe Media

Content, content and again content. Content that makes you content and content that still needs some work. When is content good enough for your website? When is it good enough to use in your online presentation?

Content has to fit your target group. It has to do something for them, has to be congruent with what they do and who they are. That proves to be difficult to realize. Because first you would have to know exactly who the target group is. After that you would want to know if you can even reach the majority of this group through online media.

It seems to become easier because of online networks and a lot of tools but it is getting crowded at the same time. The amount of info the target group has to master will make them filter for specific information even more. More and more focussed on the ‘real needs’ of the consumer, they are doing that themselves.

What is the best way to handle this? Do you have good ideas? Please let me know and I’ll publish a top 5 of the best ones.

We are not hearing much from the larger CMS suppliers. This in relation to web 2.0 and social media. You’ll find some articles on the subject every now and then, discussing the importance and so on but there is no real convincing approach or strategy to conquer ‘the world’. Is there no relation between content, CMS and social media? Are people waiting for the ROI calculation to long? Are the suppliers to big and slow to keep up with the fast paced change? Who can tell…