Idea
Went to a meeting yesterday, called the Idea Factory. An initiative where entrepreneurs are able to meet in order to get to know eachother and where expertise can be shared to facilitate projects with the right people. It seems that this is very difficult to accomplish. People are very different because of their trade and age. Still the need for ’sourcing’ the right people persists. What would be the best way to gather professionals willing to commit?
Social media strategies
A lot of big brands still do not know what to do with social media and how to fit them into their strategy. Organisations are very often enclosed in old school ways of thinking and acting forthcoming from media strategies based on old school media traditions. A shift in mindet has to be made when it comes to media and social media specifically.
Below you will find some points of attention of which I think that they should play a role creating a ‘new school’ approach.
- Organisations tend to operate very regional and local. When content is produced and shared by consumers it is mostly doen so without a ‘localized’ intent. The consumer will share with everyone, around the globe and whenever her or she feels like it.
- Control works restrictive. The more an organisations limits the use of social media the less effect it can expect. The consumer and content producer is in charge!
- Go, go, go! Do not ponder to long, start experimenting intenally. Your employees use social media as well (at least, most of them do) and they often render contribution without even knowing. They know what will and what will not work.
- Sociale media are very personal and not everyone will like or understand it instantaneously. Promote, support, explain, anchor it and keep it ‘fun’.
- Accept time. It takes time to become involved, to build a community, to get into interaction with and involve communities.
- Make the communication and interaction measurable.
- It will not work if there is no reason for the consumer to get involved. Results will be different from a standard advertising campaign. This makes it difficult. How to keep the audience engaged?
There must be dozens more that influence a solid social media strategy. Such a strategy is becoming more and more important, the consumer is demanding. They work with those media sooner than organisations would like to or even could. Learn from the consumers!
Questions or remarks? I would love to hear them.
Social media & CMS
We are not hearing much from the larger CMS suppliers. This in relation to web 2.0 and social media. You’ll find some articles on the subject every now and then, discussing the importance and so on but there is no real convincing approach or strategy to conquer ‘the world’. Is there no relation between content, CMS and social media? Are people waiting for the ROI calculation to long? Are the suppliers to big and slow to keep up with the fast paced change? Who can tell…
The Ostrich
What strikes me lately is the fact that there are still well known corporations unwilling to take online media, internet and the rise of social media really seriously.
In strategy sessions they tend to talk around the subject or it isn’t even on the agenda. Some think that simply having a website as some sort of ‘noblesse oblige’ is just about enough. When will these laggards realize that there it can be put to good use for every market and every target group and that you will have to do your best for it.
This ostrich like behaviour is understandable at some level but it will cause a setback on the long run, at least that is my opinion. Unless action is taken in time. Do you have tips on how to break through this kind of barriers? I would love to hear them!
