Marcel's Mindweeds

What strikes me lately is the fact that there are still well known corporations unwilling to take online media, internet and the rise of social media really seriously.

In strategy sessions they tend to talk around the subject or it isn’t even on the agenda. Some think that simply having a website as some sort of ‘noblesse oblige’ is just about enough. When will these laggards realize that there it can be put to good use for every market and every target group and that you will have to do your best for it.

This ostrich like behaviour is understandable at some level but it will cause a setback on the long run, at least that is my opinion. Unless action is taken in time. Do you have tips on how to break through this kind of barriers? I would love to hear them!

More From marcel

• CoB, Nederland | Marcel's Mindweeds
• blakenende | Marcel's Mindweeds
• Irritante webreclame | Marcel's Mindweeds

One Response so far | Have Your Say!

1. Mieke Siemons
   February 9th, 2009 at %I:%M %p #

   Struisvogels, die moet je in de billen knijpen, aldus Karl Raats:
   http://www.pinchingtheostrich.com/